A ket tool to stand out in the digital and professional world.
SEO (Search Engine Optimization) is an essential tool for translators—not only to promote our services online, but also as a potential field of specialization.
SEO is the practice of improving a website's visibilityin search engines to reach a larger audience.
Read this article to know some key concepts about SEO!
Having a well-optimized website as a freelance translator or translation agency allows you to gain visibility when potential clients search for your services in Google. Understanding the basic principles of SEO gives you a great advantage to stand out from the competition.
SEO is mainly achieved through text—keywords—which makes it a great area of specialization for translators. By mastering SEO, you can offer an added value alongside ypur language services. Translators specialized in localization or web content translation can distinguish themselves by providing a more complete service, both linguistically and strategically, thanks to SEO.
by Shreelekha Singh
In 2025, I completed Natzir Turrado’s course on the basic principles of SEO. Thanks to this introductory course, I learned how search engines work, how to use keywords effectively, and how to optimize content. Since then, I’ve applied these strategies to my website and projects. In the upcoming months, I’d like to continue developing my SEO expertise.
If you’re interested in applying SEO to your website to attract more clients, I can help you with my experience or connect you with the right professional. Feel free to contact me with any questions.
